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If you are interested in improving the SEO of your website, surely you are aware of the importance of building backlinks. However, many online business owners are unaware of how to effectively create backlinks that will improve their page ranking. Because of this, many people either waste time building the wrong kinds of links or are simply unable to create enough to make a difference. However, with the right strategy just about anyone can use backlink building to dramatically improve the SEO of their website. The following information will arm you with the tools and the knowledge which will enable you to do just that.
Three Principles to Remember
Successful link building requires you to first understand the principles behind good link-building strategies. Here are three of the most important principles for building quality backlinks:
1. Link Value
A backlink is simply a popularity vote from another site. This means that the site which is linking to you needs to be a site that already has some influence on the search engines. The best way to determine this is by looking at the site’s page rank and making sure that they are considered valuable to the search engines. To get you started, you will find a list of sites under the resource section of this article.
2. Link Relevancy
No matter how popular the site is that you are linking to it, it is important that they are also relevant in some way to your website. In other words, there is no point in linking to a site about Viagra if you have a site about dog training. Linking to a relevant site will also ensure that your link will drive qualified traffic.
3. Natural Pace
It’s important to demonstrate to the search engines that your link-building process is natural. This means that you create 20 to 50 backlinks per day on a consistent basis. Building backlinks faster than this sends up a red flag for the search engines and could end up getting you labeled as a spam site.
Social Media Link Building
One of the easiest and most effective ways to build links is through social media sites because they are already popular with search engines. As you are posting on these social media sites it’s important to remember that there are two kinds of tags: follow tags and no-follow tags.
No follow tags are coded in such a way as to tell the search engine programs not to associate your site with the site that you are linking to. At the time of this writing, the search engines are still giving credit for no-follow tags but it’s important to realize that they are not considered as valuable as follow tags. To see if a social media site uses no-follow tags go to “view page source” in your browser toolbar and look at the code of the links which have been posted.
The code: “” (minus the quotations) will be found in front of the links which are considered no-follow.
Social media link building can also be done by leaving comments on blogs and by posting in forums that are relevant to your website. You can also post videos and make sure that your full URL is included in the video description. When leaving links on social media sites, it’s important to make sure that you are adding value to the site in some way. This will ensure that your links will generate traffic for your site and that the search engines will therefore consider the links to be relevant.
Social Media Sites
Content Delivery Link Building
Using content delivery sites to build backlinks is a powerful strategy because it also allows you to provide valuable content to generate interest in your site. This strategy involves creating articles and posting them on content delivery sites with links in the body of your article or at the bottom which links back to your site. When posting to a content delivery site, it’s important to make sure that your link text includes your keywords and that the content you are posting is relevant to your website.
When creating content for one of these sites, it’s important to remember that link building is a form of marketing. Like any other kind of content marketing, it is important to provide information that is informative and helpful. This again will ensure that your backlinks will generate traffic and will therefore be considered more valuable to the search engines. Of course, it is important to make sure that you are still posting relevant content on your website as well.
Content Delivery Sites
Daily Link-building Strategy
Since acquiring 20 to 50 links is the best way to ensure that your link-building pace is natural, you won’t have to worry about building a lot in one day. Instead, you can focus on being consistent over time using the following three steps:
- Create one 300 to 500-word article a day and post it on 3 to 5 content delivery sites.
- Create one video a week and post it to 3 to 5 social media sites.
- Sign up for a service like only wire or social poster (see resources) and send out 20 relevant posts per day.
Stick with this plan consistently using the resources below and in time you’ll build your site’s SEO in a way that will make you valuable and relevant. Make sure that you keep your links and your content relevant and you’ll also generate a lot of qualified traffic to your website in the process.
Link Building Resources
Only wire is a subscription service that allows you to create a post and send a blast out to 20 social media sites at a time.
The social poster allows you to choose the criteria of the sites to which you post. For example, you can filter out all of the sites which use no-follow tags.
Another subscription service that provides you with tools and resources to build your full 20 to 50 backlinks a day.
A site that gives you free access to article spinning software which you can use to make 10 to 20 articles out of one “seed article.”
